Rickie Dhal

### Project summary 


An email marketing strategy can flourish your business like no other. Emails are the most professional form of communication when it comes to a business corporation. Our client was facing an issue where they were finding it hard to manually send so many emails altogether. 

Sent Easily was developed keeping in mind to provide a user-friendly platform for clients to have a powerful email marketing strategy perfectly executed with the assistance of automation. 

Making the process of sending emails easy, a customer can send multiple emails at once in minutes and generate a lot of leads and business through it. With sent Easily you can do that without the process of any registrations or sign-up. 

User just have to pay per campaign. User can see report who has opened email and clicked on the email. All statistics can be shown on report including bounce emails.

## Features 

1. Automation of emails that enable users to send emails multiple at once. 
2. Incorporate and import your list of emails for cold email outreach.
3. Our web app helps you in removing any emails from the list which is invalid.  
4. No registration or additional cost of any tools inside the web app.
5. GDPR ready
6. Cost reduction with higher open rates and reduced bounce rates. 
7. Personalized messages to all the prospects in a single click with the built-in email merge tags. 
8. Drag and drop editor
9. Simple email editor 
10. Import files are made easier.  

### Challenge

Sending multiple campaigns together is challenging part. What if 50k emails has to be sent at the same time for 2 different campaigns?

![](https://radicalloop.com/storage/projects/11f47cd4-3dc4-4367-aaa3-d39e7c97df1b-Senteasily.png)
![](https://www.radicalloop.com/storage/projects/cd8074bb-6c63-4c98-a695-ba849dbfa33f-senteasily-app.png)

### Technology Used

We have developed it with `Laravel + React and MySQL`.

To send multiple campaigns simultaneously, we have programmed it to use parallel `PHP processes - spawning multiple child processes` that works simultaneously to send large number of emails at the same time.

### Problems at hand

- The client's open rates were very less as lots of the emails were sent to either invalid addresses. 
- The client manually was wasting time sending so many emails per day which they could have utilized for enhancing their business. 
- The cost of strategies like PPC is very high to be used as the only strategy for reaching out to potential clients. 
- No automation for sending thousands of emails at once was done. 
- Pay once, use once, no commitment. 
- No fixed time for sending emails and scheduling mess-ups. 
- Import and exporting of any attachments. 
- Editing every email for personalization was harder. 


### Proposed solution 


1. Automation of sending thousands of emails in a matter of minutes was done by the use of advanced technology in Sent Easily. Now, our client was able to send emails with a click. 
2. Reduction of cost for our clients as the open rates and the chances of getting notices by a lead was much higher with cold emailing strategy through Sent Easily. 
3. Our platform does not cost our clients any additional tools. Our clients do not even require you to register with us except for their basic details. 
4. Personalization of every single email through mail merge tags to gain more visibility and prove to their respective clients that they are well aware of their businesses. 
5. You can schedule the times your emails will be sent to all your leads. You can forget about it then. 
6. You can import excel CSV files with one click with all the columns mapped out for you. 
7. A normal email editor, as well as a drag and drop email editor, was incorporated into the web app to easily modify emails as per convenience for example, creatively and formally. 


You can have a look at Sent easily and how it will make your email marketing strategy easier [here](https://senteasily.com/)

SentEasily is a online software where user can upload email list (CSV/Excel), Design Email and send it immediately or schedule email for Marketing.

SentEasily - case study